December 18, 2012

Kewpie Mayonnaise/キューピーマヨネーズ

Here is a photo of Kewpie Mayonnaise (left) and Kewpie Half (right).
Back side:
The left and right ingredients labels say:

Edible vegetable fat and oil (including soybeans), yolks, brewed vinegar (including apples), salt, seasonings (amino acids), spices, spice extracts

Edible vegetable fat and oil (including soybeans), eggs, brewed vinegar (including apples), salt, sugars (sugar (sucrose?), starch syrup), polysaccharide thickener, seasonings (amino acids), spices, hydrolyzed protein, spice extracts


One big difference is that Kewpie Mayonnaise contains yolks only while Kewpie Half contains whole eggs.

Kewpie Mayonnaise has 100 kcal per 15 g, while Kewpie Half, as the name implies, has 50 kcal per 15 g.
キューピーマヨネーズは15 g当たり100 kcalで、キューピーハーフは名前の通り、15 g当たり50 kcalです。
I happen to be a fan of Kewpie Mayonnaise.  (Kewpie Half is not half as good!)  Kewpie, which released mayonnaise in 1925 for the first time in Japan, holds a dominant market share in Japan (about 60% according to some sources), followed by KENKO (yolk-only mayo) and Ajinomoto (whole egg mayo).

NOTE:  I have no affiliation with Kewpie Corporation.
注: 私はキューピー株式会社とは関連ありません。


Yangsze said...

Kewpie is also my favourite mayonnaise!!

Joanna said...

Kewpie mayonnaise is delicious and I'm not surprised the reduced calorie version doesn't taste as good. I'd rather just use a little less mayonnaise and cut calories elsewhere than switch to a low fat product. In Canada we also have a variety of mayonnaise options, and reduced fat mayonnaise tastes terrible.

Hiroyuki said...

YSC and Joanna: Thank you for your respective comments.

It's hard to beat Kewpie. Even Ajinomoto (a leading company in the food industry in Japan) is a loser in this sector.

Sissi said...

I am a huuuuge fan of Kewpie mayonnaise! It is the best mayonnaise in the world. I haven't tasted the light version yet (it's not sold here).
In Switzerland low-fat mayonnaise is inedible, but in France there are two brands which make excellent light version and if it wasn't written "light" many people wouldn't even notice. They also make excellent "standard" mayonnaise.

Hiroyuki said...

Sissi: I know you like Kewpie mayo, and I also know that it's extremely expensive where you live.

"Light" but excellent (and healthy)? Sounds incredible!

Sissi said...

Yes, it's perfect :-) but still not as good as Kewpie...
Kewpie costs here about 7 USD I think, which is 4x more than any other mayonnaise. On the other hand, at least I don't finish it quickly and save for special occasions and special meals.

David said...

Kewpie has the coolest limited edition 2013 jars. Have you seen that? I found it at Kaldi Coffee Farm in Tokyo (do you have that import food store chain where you live). I think it was around 350 yen. I am crazy about Japanese packaging, especially one-cup sake with interesting designs. I like that you can keep them and re-use them for drinking glasses. Do Japanese people do that?

Hiroyuki said...

David: No, and I didn't know that Kewpie releases such special jar versions!
I found one site
It says that the 2013 jar version is 339 yen (contains 300 g mayo). As you say, it's pretty kawaii (cute)!

There is one Kaldi Coffee Farm shop in Nagaoka, one-hour train ride from where I live. There is also another import food shop, Jupiter, in Nagaoka. I visit it whenever I go to Nagaoka.

One-cup sake? Yes, I do have some used glasses in the cupboard. I even keep one 720-ml sake bottle because I like the design and I just can't throw it away.